About Eye Tracking

 How does it work?

 What can you test?

 How is it useful?

 What does it show?

 What can you test?

 

  • Web or Software Application Designs
  • Advertising/Marketing
  • Package Designs
  • Product Designs (real or simulated)

Scan path analysis of predefined areas of interest for a print ad.

(Courtesy of Tobii Technology)